How we research and write
This page explains exactly how we produce what you read on this site. We publish it because gambling-adjacent content is full of generic editorial promises that turn out to be marketing. This page is the test you can hold us to.
What Phase A covers
Phase A is informational and educational content only. Specifically:
- Explanations of Irish gambling law (the Gambling Regulation Act 2024 and the regulations that flow from it).
- The role and current rollout of the Gambling Regulatory Authority of Ireland (GRAI).
- Responsible-gambling resources for residents of Ireland, including helplines, self-exclusion options, and how to recognise gambling harm.
- The advertising rules that govern gambling marketing in Ireland (ASAI Code Section 10 and the Act’s marketing provisions).
Phase A explicitly does not cover:
- Recommendations or reviews of specific gambling operators.
- Bonus comparisons or promotional content of any kind.
- “Best casinos / sportsbooks / apps” lists.
- Strategy or “how to win” content.
- Anything that could be construed as inducement under the Act.
Source hierarchy
For every factual claim about Irish gambling law or regulation, we look for:
- Primary statutory sources. The Gambling Regulation Act 2024 itself. The Irish Statute Book and Statutory Instruments.
- Primary regulator sources. The GRAI website, Department of Justice press releases, and Citizens Information’s summaries of the Authority.
- Advertising-code sources. The ASAI Code Section 10 (Gambling).
- Reputable legal commentary from Irish firms publishing public commentary on the Act (used to corroborate the interpretation, never to replace the primary text).
We do not treat news reporting or industry blogs as primary sources. They can be corroborative but cannot stand alone behind a factual claim.
Dating, freshness, and corrections
Every page on this site shows a “last reviewed” date. The default review cadence is quarterly for regulatory-explainer pages, more often during the active GRAI rollout. Responsible-gambling resources are re-checked at least every six months to confirm helpline numbers and URLs.
When we discover a factual error or an outdated statement, we update the page, change the “last reviewed” date, and — if the change is material — note the correction in the page. We do not silently rewrite history.
EEAT cues we apply
The standards informally known as EEAT (experience, expertise, authoritativeness, trust) are the defaults we hold ourselves to:
- Authorship is disclosed. Pages are attributed to K. Rowan. K. Rowan is a publishing pseudonym used by the site owner. No legal, clinical, or gambling-operator expertise is claimed. This is not used for Person schema, expert claims, or credentials. If a real-name author or reviewer is later added, their credentials must be documented before publication.
- First-hand experience is not claimed where it does not exist. We do not pretend to have tested operators, used customer-support channels, or run experiments we did not run.
- Citations appear inline. Every regulatory claim links to a primary source with a date accessed.
- Methodology link (this page) appears in the footer of every site page.
- Corrections are public.
Things we will never do
- Invent author personas, expert credentials, or testimonials.
- Use AI to generate content and ship it unedited as our editorial voice.
- Recommend operators we have not vetted to the standards in our future operator-review methodology (which itself does not exist yet because Phase A does not need it).
- Promote inducements (free bets, free credit, VIP perks, free hospitality) — these are prohibited under the Act and we do not write around the prohibition.
- Use schema markup that misrepresents the page (fake aggregate ratings, review schema on non-review pages, FAQ schema on non-FAQ pages, Person schema for non-people).
- Buy links for ranking manipulation, run private blog networks, or publish doorway pages.
- Scrape Google Search results directly.
How Phase A becomes a possible later phase
Phase B (commercial coverage of GRAI-licensed operators) is currently blocked. It would require:
- Qualified Irish legal advice confirming that an independent review/comparison model is permitted under the Gambling Regulation Act 2024, including any B2B-licence implications.
- The GRAI has issued at least one remote-betting licence and ideally a remote-gaming licence to a candidate operator.
- The publisher records an explicit Phase B authorisation, in writing, with bounded scope.
Until those three conditions hold, no operator pages, bonus pages, or affiliate links will appear on this site.
Where to challenge us
If a claim looks wrong, or a source we cite has been superseded, please tell us via the Contact page. We treat corrections as the most important reader contribution we can receive.